THe people loop
A deeper look
Get a sense of the substance and style of the keynote. This clip features the core concept of The People Loop, as presented on the main stage at User Testing THiS Connect City Tour, 2025.
Great innovation is as much about the people we work with as it is about the people we serve.
To achieve consistent, repeatable, and sustainable innovation, we have to broaden our definition of 'people'. This means going beyond customers and users to include the people we build with, create with, debate with, and dream with. These are the individuals who fuel our creative processes.
YoUR AUDIENCE WILL WALK AWAY WITH
AN ACTIONABLE NEW FRAMEWORK
For understanding that real innovation happens when external customer obsession and internal team culture fuel each other.
INSIGHTFUL CASE STUDIES
Actionable case studies from Colgate-Palmolive, Twitter, and Netflix showing The People Loop in action.
CULTURE IMPROVEMENT STRATEGIES
An understanding of how to foster a culture where diverse perspectives are valued and the best ideas win, regardless of who proposed them
THE HUMAN IN THE AI LOOP
The conviction that in a world shaped by automation, the ultimate competitive advantage isn't technological; it's human.
